Harpeth Capital is pleased to announce the sale of Tree of Life Beauty, LLC, a rapidly growing creator, distributor and retailer of branded skincare products through multiple e-commerce channels, to an undisclosed strategic buyer focused on acquiring Fulfillment by Amazon (FBA) platform businesses.  Harpeth Capital served as financial advisor to Tree of Life Beauty.

Founded in 2014, Tree of Life Beauty has grown greater than 10-fold over the last five years by expanding a product portfolio of “top shelf” spa-quality products with a focus on customer service and education at price points that promote customer loyalty.

“My family and I are thrilled with the outcome of this transaction and look forward to watching the brand grow exponentially under new ownership,” said James Davis, Co-Founder and former CEO of Tree of Life Beauty.  “We were seeking a transaction that would allow for a complete exit from the business and a smooth transition to avoid disruptions to operations and staff.  We are grateful to Harpeth Capital for helping us navigate a process that was completely foreign to us going in, engaging and generating competitive interest from multiple parties, and ultimately negotiating a valuation and terms that exceeded our expectations going in.”

Commenting on the transaction, Harpeth Capital President Chuck Byrge said, “James and Dijana are shining examples of ‘can do’ entrepreneurs who don’t let barriers get in the way of their success.  We appreciate their trust in Harpeth Capital on this important transaction.”